Facebook is currently the largest and most popular social networking site and therefore the most attractive place for businesses to connect with Gen-Y users. The social networking landscape, however, is volatile because users can easily switch from one site to another. Our focus groups seek to determine if Gen-Y still favors Facebook, how they primarily use the site, and what developments would cause this demographic to switch to another site. This information will allows to advise Proximity clients about how to create an effective presence on Facebook.
Questions:
Why do you use Facebook (e.g. applications, staying in touch with friends, etc.)
If you don't use Facebook, why not?
If a large number your friends decided to leave Facebook to go to a new social networking site, would you leave Facebook with them?
Do you ever access Facebook through a mobile device ?
Do you currently friend any businesses by becoming a fan or joining a group? What are your feelings about businesses being on Facebook?
Findings
favored features / prominent features
use to keep in touch, find friends, access photos
half would leave/half would stay if friends left Facebook
most used via mobile
most are concerned about employers checking and having access to Facebook
Questions:
Findings